Pure Tastes Better
The three small words at the heart of our mission—
to bring you the purest possible flavour from source, to bottle, to your next delicious meal.
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THE PURSUIT OF PURE
We’ve been commited to bringing you the purest possible flavour for over 126 years—and that means something different for each of the 117 herbs and spices we make.
pure quality
Pure flavour means meticulous care from start to finish.
Oregano
Oregano can be easily contaminated by foreign matter—reducing its taste, potency and quality. Contaminants can be hard to detect. That’s why we trace our oregano’s path from start to finish, bringing you premium Mediterranean oregano in every bottle. Oregano can be easily contaminated by foreign matter—reducing its taste, potency and quality. Contaminants can be hard to detect. That’s why we trace our oregano’s path from start to finish, bringing you premium Mediterranean oregano in every bottle. Oregano can be easily contaminated by foreign matter—reducing its taste, potency and quality. Contaminants can be hard to detect. That’s why we trace our oregano’s path from start to finish, bringing you premium Mediterranean oregano in every bottle.
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Harvesting Pure
Pure flavour requires the best ingredients.
Vanilla
It takes months to age vanilla beans and develop their ideal flavour. It’s time-consuming process where many brands cut corners. Instead, we think of it as an art. The blending processes is a lot like winemaking, and involves blending a variety of beans with 5x-distilled alcohol to maintain superior flavour.
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pure selection
Pure flavour means nothing added and impurities removed.
red pepper flakes
Red pepper’s distinct heat comes from the perfect ratio of red flakes and yellow seeds. Some brands cut costs by filling their bottles with more seeds—but after years of testing, we came to realise that Mother Nature had it best. The flake to seed ratio found naturally in your avaerage red pepper is the most flavourful combination out there and we strive to deliver the same
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sourcing pure
pure flavour starts with a superior source.
Cinnamon
The flavour intensity of cinnamon is determined by two factors—the thickness and maturity of the quills used and the time between grinding and bottling. We select the thickest cinnamon quills possible and send it to our plant Maryland for grinding. It’s the purest path from source to bottle.
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